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Marketing research : a global outlook

by Kumar, V.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi: Sage Publications India Pvt. Ltd., 2015Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.83 KUM.

Customer relationship management : concept, strategy, and tools

by Kumar, V | Reinartz, Werner.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Berlin: John Wiley & Sons, Ltd, 2006Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.8 KUM.

Operations research

by Veerachamy, R | Ravi Kumar, V.

Material type: Text Text Publication details: New Delhi: ; New Delhi: ; New Delhi: ; Dreamtech Press, ; I.K. International Pvt. Ltd., ; Wiley, ; 2019; 2019; 2019Availability: Items available for loan: Presidency University Library (2) . Location(s): Management Call number: 658.4034 VEE.

Marketing research

by Aaker, David A | Kumar, V | Leone, Robert P | Day, George S.

Edition: 11th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi: Wiley India Pvt. Ltd., 2018Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.83 AAK.

Intelligent marketing : employing new-age technologies

by Kumar, V | Kotler, Philip | [Forwarder].

Material type: Text Text Publication details: New Delhi: Sage Publications India Pvt. Ltd., 2021Availability: Items available for loan: Presidency University Library (2) . Location(s): Management Call number: 658.872 KUM.

Profitable customer engagement : concepts, metrics, and strategies

by Kumar, V.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi: Sage Publications India Pvt. Ltd., 2013Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.812 KUM.

Managerial marketing : current thought - Vol. 6

by Sisodia, Rajendra S [Editor] | Aaker, David [Contributor] | Balaji C. Krishnan [Series Editor] | Kotler, Philip [Contributor] | Kumar, V [Contributor] | Peterson, Robert A [Contributor] | Urban, Glen L [Contributor].

Series: Legends in Marketing : Jagdish N. Sheth ; Vol. 1-9Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London: Sage Publications Ltd., 2010Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.80092 SIS.

Strategy and performance - Vol. 3

by Srihari Sridhar [Editor] | Grewal, Rajdeep [Contributor] | Han, Kyuhong [Contributor] | Kumar, V [Contributor] | Mallapragada, Girish [Contributor] | Mittal, Vikas [Contributor] | Petersen, J. Andrew [Contributor] | Sheth, Jagdish N [Series Editor].

Series: Legends in Strategic Marketing - Rajan Varadarajan ; Vol. 1-5Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London: Sage Publications Ltd., 2018Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.80092 SRI.

Strategic marketing : assessing and formulating strategy - Vol. 3

by Kumar, V [Editor] | Farris, Paul W [Contributor] | Sheth, Jagdish N [Series Editor] | Venkatesh Shankar [Contributor] | Wensley, Robin [Contributor].

Series: Legends in Marketing : George S. Day ; Vol. 1-7Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Sage Publications Ltd. 2016Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.80092 KUM.

Essentials of marketing research

by Kumar, V |  Aaker, David A |  Day, George S.

Edition: 2nd ed.Material type: Text Text Publication details: Singapore: John Wiley and Sons, 2005Availability: Items available for loan: Presidency University Library (2) . Location(s): Management Call number: 658.83 KUM.

Marketing research

by Aaker, David A | Das, Gopal [Adapter] | Day, George S | Kumar, V | Leone, Robert P.

Edition: 11th ed.Material type: Text Text Publication details: New Delhi: Wiley India Pvt. Ltd., 2019Availability: Items available for loan: Presidency University Library (2) . Location(s): Management Call number: 658.83 AAK.

Computational Simulation Tools in Engineering

by Ramesh Kumar, V | Bala Narsaiah, T | Ravichand, K.

Material type: Text Text Publication details: Hyderabad: BSP Books Pvt. Ltd., 2018Availability: Items available for loan: Presidency University Library (1) . Location(s): Electrical and Electronics Engineering Call number: 621.34 RAM.

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