Macromarketing applications, part II : marketing versus consumer research - Vol. 13

By: Hill, Paul Ronald [Editor]Contributor(s): Jagdish N. Sheth [Series Editor] | Kassarjian, Harold H [Contributor] | Monroe, Kent B [Contributor] | Sherry, John F [Contributor]Material type: TextTextSeries: Legends in consumer behaviour - Morris B. Holbrook ; Vol. 1-15Publication details: London: Sage Publications Ltd., 2015Description: xxix, 280 pISBN: 9788132118602Subject(s): Consumer behaviour | Consumers | Customer valuesDDC classification: 658.8342 HIL
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Item type Current library Shelving location Call number Materials specified Vol info Status Date due Barcode
Management Books Presidency University Library
Management 658.8342 HIL (Browse shelf(Opens below)) Vol. 13 Available 44258

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