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Causes of brand attachment and its effect on consumers' information processing, evaluations, and behaviors - Vol. 5

by MacInnis, Debbie [Editor] | Schmitt, Bernd [Contributor] | Sheth, Jagdish N [Series Editor] | Thomson, Matthew [Contributor].

Series: Legends in consumer behavior - C. Whan Park ; Vol. 1-5Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi: Sage Publications India Pvt. Ltd., 2019Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.834 MAC.

"Radical" experiential views : the consumption experience and customer value - Vol. 2

by Hirschman, Elizabeth C [Editor] | Gallarza, Martina G [Contributor] | Jagdish N. Sheth [Series Editor] | Sanchez-Fernandez, Raquel [Contributor] | Schmitt, Bernd H [Contributor].

Series: Legends in consumer behaviour - Morris B. Holbrook ; Vol. 1-15Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London: Sage Publications Ltd., 2015Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.8342 HIR.

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