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Organizational buying behavior - Vol. 1

by Thomas, Robert J [Editor] | Johnston, Wesley J [Contributor] | Sheth, Jagdish N [Series Editor] | Spekman, Robert E [Contributor] | Woodside, Arch G [Contributor].

Series: Legends in Marketing : Yoram (Jerry) Wind ; Vol. 1-8Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London: Sage Publications Ltd., 2014Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.80092 THO.

Marketing theory and orientations - Vol. 1

by Achrol, Ravi S [Editor] | Narver, John C [Contributor] | Rajan Varadarajan [Contributor] | Reve, Torger [Contributor] | Sheth, Jagdish N [Series Editor] | Spekman, Robert E [Contributor] | Stewart, David W [Contributor].

Series: Legends in Marketing - Philip Kotler ; Vol. 1-9Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London: Sage Publications Ltd., 2012Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.8 ACH.

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