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Consumer behavior : empirical research - Vol. 2

by Park, C. Whan [Editor] | Balaji C. Krishnan | Bearden, William O [Contributor] | Folkes, Valerie S [Contributor] | Gilly, Mary [Contributor] | Hansen, Flemming [Contributor] | Stewart, David W [Contributor].

Series: Legends in Marketing - Jagdish N. Sheth ; Vol. 1-9Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London: Sage Publications Ltd., 2010Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.80092 PAR.

Marketing management and policy - Vol. 5

by Uslay, Can [Editor] | Kinnear, Thomas C [Contributor] | Reibstein, David J [Contributor] | Sheth, Jagdish N [Series Editor] | Stewart, David W [Contributor] | Woodside, Arch G [Contributor].

Series: Legends in Marketing - Naresh K. Malhotra ; Vol. 1-9Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London: Sage Publications Ltd., 2011Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.80092 USL.

Marketing theory and orientations - Vol. 1

by Achrol, Ravi S [Editor] | Narver, John C [Contributor] | Rajan Varadarajan [Contributor] | Reve, Torger [Contributor] | Sheth, Jagdish N [Series Editor] | Spekman, Robert E [Contributor] | Stewart, David W [Contributor].

Series: Legends in Marketing - Philip Kotler ; Vol. 1-9Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London: Sage Publications Ltd., 2012Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.8 ACH.

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