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		Strategic brand management : building, measuring, and managing brand equity by Keller, Kevin Lan \| Vanitha Swaminathan \| Parameswaran, Ambi M. G \| Jacob, Isaac C. Edition: 5th ed.Material type: Text; Format: print ; Literary form: Not fiction Publication details: Noida: Pearson India Education Services, 2022Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.827 KEL. Place hold Log in to add tags Add to cart (remove)
		Inter-organizational cooperation and interactive marketing - Vol. 4 by Cunningham, Peggy [Editor] \| Alok Kumar [Contributor] \| Day, George S [Contributor] \| Moorman, Christine [Contributor] \| Vanitha Swaminathan [Contributor] \| Yadav, Manjit S [Contributor]. Series: Legends in Strategic Marketing - Rajan Varadarajan ; Vol. 1-5Material type: Text; Format: print ; Literary form: Not fiction Publication details: London: Sage Publications Ltd., 2018Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.80092 CUN. Place hold Log in to add tags Add to cart (remove)

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