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Consumer behavior : conceptual foundations - Vol. 1

by Lutz, Richard J [Editor] | Balaji C. Krishnan [Series Editor] | Houston, Michael J [Contributor] | Kassarjian, Harold, H [Contributor] | Wright, Peter L [Contributor].

Series: Legends in Marketing - Jagdish N. Sheth ; Vol. 1-9Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London: Sage Publications Ltd., 2010Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.80092 LUT.

Consumer behavior : empirical research - Vol. 2

by Park, C. Whan [Editor] | Balaji C. Krishnan | Bearden, William O [Contributor] | Folkes, Valerie S [Contributor] | Gilly, Mary [Contributor] | Hansen, Flemming [Contributor] | Stewart, David W [Contributor].

Series: Legends in Marketing - Jagdish N. Sheth ; Vol. 1-9Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London: Sage Publications Ltd., 2010Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.80092 PAR.

Visioning the future - Vol. 3

by Balaji C. Krishnan [Editor] | Balaji C. Krishnan [Series Editor] | Ferrel, O. C [Contributor] | Rajan Varadarajan [Contributor] | Weitz, Barton A [Contributor].

Series: Legends in Marketing - Jagdish N. Sheth ; Vol. 1-9Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London: Sage Publications Ltd., 2010Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.8 BAL.

International marketing - Vol. 4

by Eshghi, Abdolreza [Editor] | Balaji C. Krishnan [Series Editor] | Johansson, Johny K [Contributor] | Kotabe, Massaki [Contributor] | Raaji, W. Fred Van [Contributor] | Schweiger, Guenter [Contributor] | Thomas, Howard [Contributor] | Tse, David K [Contributor].

Series: Legends in Marketing : Jagdish N. Sheth ; Vol. 1-9Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London: Sage Publications Ltd., 2010Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.80092 ESH.

Managerial marketing : the early years - Vol. 5

by Uslay, Can [Editor] | Balaji C. Krishnan [Series Editor] | Chandy, Rajesh [Contributor] | Frazier, Gary L [Contributor] | Kohli, Ajay K [Contributor] | Malhotra, Naresh K [Contributor].

Series: Legends in Marketing - Jagdish N. Sheth ; Vol. 1-9Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London: Sage Publications Ltd., 2010Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.80092 USL.

Managerial marketing : current thought - Vol. 6

by Sisodia, Rajendra S [Editor] | Aaker, David [Contributor] | Balaji C. Krishnan [Series Editor] | Kotler, Philip [Contributor] | Kumar, V [Contributor] | Peterson, Robert A [Contributor] | Urban, Glen L [Contributor].

Series: Legends in Marketing : Jagdish N. Sheth ; Vol. 1-9Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London: Sage Publications Ltd., 2010Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.80092 SIS.

Organizational buyer behaviour - Vol. 7

by Sharma, Arun [Editor] | Balaji C. Krishnan [Series Editor] | Gummesson, Evert [Contributor] | Johnston, Wesley J [Contributor] | LaPlaca, Peter [Contributor] | Woodside, Arch G [Contributor].

Series: Legends in Marketing - Jagdish N. Sheth ; Vol. 1-9Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London: Sage Publications Ltd., 2010Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.8 SHA.

Relationship marketing - Vol. 8

by Parvatiyar, Atul [Editor] | Balaji C. Krishnan [Series Editor] | EI-Ansary, Adel [Contributor] | Ghauri, Pervez N [Contributor] | Gundlach, Gregory T [Contributor] | Morgan, Robert M [Contributor] | Payne, Adrian [Contributor].

Series: Legends in Marketing - Jagdish N. Sheth ; Vol. 1-9Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London: Sage Publications Ltd., 2010Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.80092 PAR.

Research methods - Vol. 9

by Balaji C. Krishnan [Editor] | Balaji C. Krishnan [Series Editor] | Lacobucci, Dawn [Contributor] | Lehmann, Donald R [Contributor] | Rao, Vithala R [Contributor].

Series: Legends in Marketing - Jagdish N. Sheth ; Vol. 1-9Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London: Sage Publications Ltd., 2010Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.8 BAL.

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