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Advertising and promotion : an integrated marketing communications perspective

by Belch, George E | Belch, Michael A | Purani, Keyoor.

Edition: 9th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi: McGraw Hill Education India Pvt. Ltd., 2016Availability: Items available for loan: Presidency University Library (5) . Items available for reference: Presidency University Library Access Restricted (10) . Location(s): Management Call number: 659.1 BEL.

Advertising and promotion : an integrated marketing communications perspective

by Belch, George E | Belch, Michael A | Purani, Keyoor.

Material type: Text Text Publication details: Chennai : Mcgrawhill, 2022Availability: Items available for loan: Presidency University Library (2) . Location(s): Management Call number: 659.1 BEL.

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