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Consumer behavior - Vol. 2

by Kahn, Barbara E [Editor] | Deighton, John [Contributor] | Jain, Arun K [Contributor] | Meyer, Robert J [Editor] | Schmittlein, David [Contributor] | Sheth, Jagdish N [Series Editor].

Series: Legends in Marketing : Yoram (Jerry) Wind ; Vol. 1-8Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London: Sage Publications Ltd., 2014Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.80092 KAH.

Traditional decision-oriented approaches : attitude, information-processing, and features-perceptions-affect models - Vol. 1

by Huber, Joel [Editor] | Alpert, Mark I [Contributor] | Jagdish N. Sheth [Series Editor] | Kahn, Barbara E [Contributor] | Kellaris, James J [Contributor].

Series: Legends in consumer behaviour - Morris B. Holbrook ; Vol. 1-15Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London: Sage Publications Ltd., 2015Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.8342 HUB.

Emotion, adaptive decision making, and consumer behavior - Vol. 4

by Luce, Mary Frances [Editor] | Kahn, Barbara E [Contributor] | Keller, Punam Anand [Contributor] | Sheth, Jagdish N [Series Editor].

Series: Legends in Consumer Behavior - James R. Bettman ; Vol. 1-6Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London: Sage Publications Ltd., 2016Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.834 LYN.

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