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Quantitative methods : MDS, MDA, CCA, and beyond - Vol. 7

by Moore, William L [Editor] | Hoffman, Donna L [Contributor] | Jagdish N. Sheth [Series Editor] | Lehmann, Donald R [Contributor] | Winer, Russel S [Contributor].

Series: Legends in consumer behaviour - Morris B. Holbrook ; Vol. 1-15Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London: Sage Publications Ltd., 2015Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.8342 MOO.

Product planning and management : designing and delivering value

by Moore, William L | Pessemier, Edgar A.

Series: McGraw-Hill Series in MarketingMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi: McGraw Hill Education (India) Private Limited, 2015Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.5 MOO.

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