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Strategic Market Management, 11ed, (An Indian Adaptation)

by Aaker, David A | Islam, Jamid ul [Adapter] | Rahman, Zillur [Adapter] | Moorman, Christine.

Edition: 11th ed.Material type: Text Text Publication details: New Delhi: Wiley India Pvt. Ltd., 2022Availability: Items available for loan: Presidency University Library (2) . Location(s): Management Call number: 658.8 AAK.

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Marketing research

by Beri, G. C | Kaushik, Arun Kumar | Rahman, Zillur.

Edition: 6th ed.Material type: Text Text Publication details: Chennai : Mcgrawhill, 2020Availability: Items available for loan: Presidency University Library (2) . Location(s): Management Call number: 658.83 BER.

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