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Marketing management and strategy - Vol. 7

by Rajan Varadarajan [Editor] | Clark, Terry [Contributor] | Key, Martin [Contributor] | Morgan, Neil A [Contributor] | Noble, Charles H [Contributor] | Peterson, Mark [Contributor] | Sheth, Jagdish N [Series Editor] | Vorhies, Douglas W [Contributor] | White, J. Chris [Contributor].

Series: Legends in Marketing - Shelby D. Hunt ; Vol. 1-10Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London: Sage Publications Ltd. , 2011Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.80092 RAJ.

Visioning the future - Vol. 3

by Balaji C. Krishnan [Editor] | Balaji C. Krishnan [Series Editor] | Ferrel, O. C [Contributor] | Rajan Varadarajan [Contributor] | Weitz, Barton A [Contributor].

Series: Legends in Marketing - Jagdish N. Sheth ; Vol. 1-9Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London: Sage Publications Ltd., 2010Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.8 BAL.

Marketing theory and orientations - Vol. 1

by Achrol, Ravi S [Editor] | Narver, John C [Contributor] | Rajan Varadarajan [Contributor] | Reve, Torger [Contributor] | Sheth, Jagdish N [Series Editor] | Spekman, Robert E [Contributor] | Stewart, David W [Contributor].

Series: Legends in Marketing - Philip Kotler ; Vol. 1-9Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London: Sage Publications Ltd., 2012Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.8 ACH.

Creating and managing the product mix - Vol. 3

by Venkatesh, Shankar [Editor] | Bayus, Barry L [Contributor] | Rajan Varadarajan [Contributor] | Satish Jayachandran [Contributor] | Sheth, Jagdish N [Series Editor].

Series: Legends in Marketing : Philip Kotler ; Vol. 1-9Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London: Sage Publications Ltd., 2012Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.80092 VEN.

Strategic management - Vol. 5

by Schoemaker, Paul J. H [Editor] | Fahey, Liam [Contributor] | Rajan Varadarajan [Contributor] | Sheth, Jagdish N [Series Editor].

Series: Legends in Marketing : George S. Day ; Vol. 1-7Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Sage Publications Ltd. 2016Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.80092 SCH.

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