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4A's of marketing : creating value for customers, companies and society

by Sheth, Jagadish N | Sisodia, Rajendra S.

Material type: Text Text Publication details: 2012 Routledge Availability: Items available for loan: Presidency University Library (1) . Location(s): Call number: 658.8 SNE.

Marketing strategy : customer - Vol. 8

by Rajkumar Venkatesan [Editor] | Bello, Daniel | Satish Jayachandran [Contributor] | Luo, Anita [Contributor] | Pancras, Joseph [Contributor] | Sheth, Jagadish N [Series Editor].

Series: Legends in marketing : V. Kumar ; Vol. 8Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi: SAGE Publications India Pvt. Ltd., 2012Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.80092 RAJ.

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