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4A's of marketing : creating value for customers, companies and society

by Sheth, Jagadish N | Sisodia, Rajendra S.

Material type: Text Text Publication details: 2012 Routledge Availability: Items available for loan: Presidency University Library (1) . Location(s): Call number: 658.8 SNE.

Managerial marketing : current thought - Vol. 6

by Sisodia, Rajendra S [Editor] | Aaker, David [Contributor] | Balaji C. Krishnan [Series Editor] | Kotler, Philip [Contributor] | Kumar, V [Contributor] | Peterson, Robert A [Contributor] | Urban, Glen L [Contributor].

Series: Legends in Marketing : Jagdish N. Sheth ; Vol. 1-9Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London: Sage Publications Ltd., 2010Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.80092 SIS.

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