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Managerial marketing : the early years - Vol. 5

by Uslay, Can [Editor] | Balaji C. Krishnan [Series Editor] | Chandy, Rajesh [Contributor] | Frazier, Gary L [Contributor] | Kohli, Ajay K [Contributor] | Malhotra, Naresh K [Contributor].

Series: Legends in Marketing - Jagdish N. Sheth ; Vol. 1-9Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London: Sage Publications Ltd., 2010Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.80092 USL.

Marketing management and policy - Vol. 5

by Uslay, Can [Editor] | Kinnear, Thomas C [Contributor] | Reibstein, David J [Contributor] | Sheth, Jagdish N [Series Editor] | Stewart, David W [Contributor] | Woodside, Arch G [Contributor].

Series: Legends in Marketing - Naresh K. Malhotra ; Vol. 1-9Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London: Sage Publications Ltd., 2011Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.80092 USL.

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