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Product management

by Lehmann, Donald R | Winer, Russell S.

Series: McGraw-Hill / Irwin Series in MarketingEdition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Chennai: McGraw Hill Education India Pvt. Ltd., 2018Availability: Items available for loan: Presidency University Library (5) . Items available for reference: Presidency University Library Access Restricted (5) . Location(s): Management Call number: 658.56 LEH.

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Models, theory, and methods - Vol. 6

by Mazumdar, Tridib [Editor] | Raj, S. P [Contributor] | Winer, Russell S [Contributor] | Sheth, Jagdish N [Series Editor].

Series: Legends in marketing : Kent B. Monroe ; Vol. 6Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi: SAGE Publications India Pvt. Ltd., 2011Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.80092 MAZ.

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