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Essentials of marketing research

by Silver, Lawrence | Stevens, Robert | Wrenn, Bruce | Loudon, David.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York: Routledge Taylor & Francis Group, 2014Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.83 SIL.

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Marketing research : Text and cases

by Wrenn, Bruce | Loudon, David L | Stevens, Robert E.

Edition: 2nd ed.Material type: Text Text Publication details: London : Taylor and Francis Group., 2011Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.83 WRE.

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