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Services marketing : integrating customer focus across the firm

by Zeithaml, Valarie A | Bitner, Mary Jo | Gremler, Dwayne D | Pandit, Ajay.

Edition: 6th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi: McGraw Hill Education (India) Private Limited, 2016Availability: Items available for loan: Presidency University Library (9) . Not available: Checked out (2). Location(s): Management Call number: 658.8 ZEI.

Services marketing : integrating customer focus across the firm

by Zeithaml, Valarie A | Bitner, Mary Jo | Gremler, Dwayne D | Pandit, Ajay.

Edition: 7th ed.Material type: Text Text Publication details: Chennai : Mcgrawhill, 2023Availability: Items available for loan: Presidency University Library (2) . Location(s): Management Call number: 658.4 ZEI.

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