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Oxford handbook of strategic sales and sales management

by Cravens, David W [Editor] | Meunier-Fitzhugh, Kenneth Le [Editor] | Piercy, Nigel F [Editor].

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Oxford: Oxford University Press, 2011Availability: Items available for loan: Presidency University Library (1) . Location(s): Law Call number: 658.8 CRA.

Marketing strategy and competitive positioning

by Hooley, Graham J | Nicoulaud, Brigitte | Piercy, Nigel F.

Edition: 4th ed.Material type: Text Text Publication details: Noida: Pearson India Education Services Pvt. Ltd.., 2022Availability: Items available for loan: Presidency University Library (2) . Location(s): Management Call number: 658.8 HOO.

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