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Future of branding

by Srivastava, Rajendra K | [Editor] | Thomas, Gregory Metz | [Editor].

Material type: Text Text Publication details: New Delhi: Sage Publications India Pvt. Ltd., 2016Availability: Items available for loan: Presidency University Library (2) . Location(s): Management Call number: 658.827 SRI.

Competitive markets : structure and behavior - Vol. 2

by Shocker, Allan D [Editor] | Labkin, Mary [Contributor] | Sheth, Jagdish N [Series Editor] | Srivastava, Rajendra K [Contributor].

Series: Legends in Marketing : George S. Day ; Vol. 1-7Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Sage Publications Ltd. 2016Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.80092 SHO.

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