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We are like that only : understanding the logic of consumer India

by Bijapurkar, Rama.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Gurgaon: Portfolio, 2009; Gurgaon: Penguin Group, 2009Availability: Items available for loan: Presidency University Library (1) . Location(s): Economics Call number: 339.470954 BIJ.

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Customer in the boardroom? : crafting customer-based business strategy

by Bijapurkar, Rama.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi: Sage Response, 2012Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.812 BIJ.

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