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Impact of diffusion of digital marketing strategies on customer engagement a study on MSME's in Bengaluru

by Sampath, Bharath | Gupta, V Chithambar.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Bangalore: Presidency University, 2022Online access: Click here to access online Availability: Items available for reference: Presidency University Library Hardcopy - Reference only (1) . Location(s): Call number: 658.8 SAM.

Impulsive buying factors influencing consumer behaviour in the apparel industry : an examination of office and online modes in Bengaluru city

by Preethi, Marianirmal | Gupta V, Chithambar [CON].

Material type: Text Text; Format: print ; Literary form: Not fiction Language: en Publication details: Bengaluru : Presidency University, 2024Online access: Click here to access online Availability: Items available for reference: Presidency University Library Hardcopy - Reference only (1) . Location(s): Call number: 658 PRE.

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