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by Jefkins, Frank | Yadin, Daniel [Editor].

Edition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Noida: Pearson India Education Services, 2006Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 659.1 JEF.

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Advertising media planning : a brand management approach

by Kelley, Larry D | Dobias, Lisa | Koranda, David E | Sheehan, Kim Bartel.

Edition: 5th ed.Material type: Text Text Publication details: New York: Routledge, Taylor & Francis Group, 2023Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 659.111 KEL.

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