Results
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Marketing theory and orientations - Vol. 1 by Achrol, Ravi S [Editor] | Narver, John C [Contributor] | Rajan Varadarajan [Contributor] | Reve, Torger [Contributor] | Sheth, Jagdish N [Series Editor] | Spekman, Robert E [Contributor] | Stewart, David W [Contributor]. Series: Legends in Marketing - Philip Kotler ; Vol. 1-9Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: London: Sage Publications Ltd., 2012Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.8 ACH.
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Analytical marketing - Vol. 2 by Blattberg, Robert C [Editor] | Coughlan, Anne [Contributor] | Krishnamurthi, Lakshman [Contributor] | Sheth, Jagdish N [Series Editor] | Zoltners, Andris A [Contributor]. Series: Legends in Marketing : Philip Kotler ; Vol. 1-9Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: London: Sage Publications Ltd., 2012Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.80092 BLA.
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Creating and managing the product mix - Vol. 3 by Venkatesh, Shankar [Editor] | Bayus, Barry L [Contributor] | Rajan Varadarajan [Contributor] | Satish Jayachandran [Contributor] | Sheth, Jagdish N [Series Editor]. Series: Legends in Marketing : Philip Kotler ; Vol. 1-9Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: London: Sage Publications Ltd., 2012Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.80092 VEN.
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Improving the role and practice of marketing - Vol. 4 by Ambler, Tim [Editor] | Barwise, Patrick [Contributor] | Davidson, Hugh [Contributor] | Fletcher, Winston [Contributor] | Sheth, Jagdish N [Series Editor]. Series: Legends in Marketing - Philip Kotler ; Vol. 1-9Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: London: Sage Publications Ltd., 2012Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.8 AMB.
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Strategic marketing - Vol. 5 by Urban, Glen [Editor] | Roberts, John [Editor] | Sheth, Jagdish N [Series Editor] | Silk, Alvin [Editor] | Wind, Jerry [Editor] | Roberts, John [Contributor] | Silk, Alvin [Contributor] | Urban, Glen [Contributor] | Wind, Jerry [Contributor]. Series: Legends in Marketing : Philip Kotler ; Vol. 1-9Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: London: Sage Publications Ltd., 2012Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.80092 URB.
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Globalization and international marketing competition - Vol. 6 by Czinkota, Michael R [Editor] | Samli, A. Coskun [Contributor] | Czinkota, Michael R [Contributor] | Sheth, Jagdish N [Series Editor] | Skuba, Charles J [Editor] | Skuba, Charles J [Contributor] | Szmigin, Isabelle [Contributor] | West, Douglas [Contributor]. Series: Legends in Marketing : Philip Kotler ; Vol. 1-9Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: London: Sage Publications Ltd., 2012Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.80092 CZI.
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Marketing in the new economy - Vol. 7 by Duparcq, Patrick J [Editor] | Diparcq, Patrick J [Contributor] | Hanson, Ward [Contributor] | Malthouse, Edward C [Contributor] | Narayandas, Das [Contributor] | Sheth, Jagdish N [Series Editor] | Steenburgh, Thomas [Contributor]. Series: Legends in Marketing : Philip Kotler ; Vol. 1-9Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: London: Sage Publications Ltd., 2012Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.80092 DUP.
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Broadening the concept and applications of marketing - Vol. 8 by Wilkie, William L [Editor] | Andreasen, Alan R [Contributor] | Levy, Sidney J [Contributor] | Sheth, Jagdish N [Series Editor] | Zaltman, Gerald [Contributor]. Series: Legends in Marketing : Philip Kotler ; Vol. 1-9Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: London: Sage Publications Ltd., 2012Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.80092 WIL.
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Social and ethical side of marketing - Vol. 9 by Bloom, Paul N [Editor] | Grier, Sonya A [Contributor] | Murphy, Patrick E [Contributor] | Rangan, Kash [Contributor] | Sheth, Jagdish N [Series Editor]. Series: Legends in Marketing : Philip Kotler ; Vol. 1-9Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: London: Sage Publications Ltd., 2012Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.80092 BLO.
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