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Customer and consumer insights - Vol. 1

by Aaker, David A [Editor] | Lehmann, Don [Contributor] | Lemon, Katherine N [Contributor] | Sheth, Jagdish N [Series Editor] | Staelin, Richard [Contributor].

Series: Legends in Marketing - George S. Day ; Vol. 1-7Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Sage Publications Ltd. 2016Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.8 AAK.

Competitive markets : structure and behavior - Vol. 2

by Shocker, Allan D [Editor] | Labkin, Mary [Contributor] | Sheth, Jagdish N [Series Editor] | Srivastava, Rajendra K [Contributor].

Series: Legends in Marketing : George S. Day ; Vol. 1-7Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Sage Publications Ltd. 2016Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.80092 SHO.

Strategic marketing : assessing and formulating strategy - Vol. 3

by Kumar, V [Editor] | Farris, Paul W [Contributor] | Sheth, Jagdish N [Series Editor] | Venkatesh Shankar [Contributor] | Wensley, Robin [Contributor].

Series: Legends in Marketing : George S. Day ; Vol. 1-7Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Sage Publications Ltd. 2016Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.80092 KUM.

Strategic marketing : organizational orientation and capabilities - Vol. 4

by Webster, Frederick [Editor] | Hult, G. Tomas M [Contributor] | Kohli, Ajay K [Contributor] | Kotler, Philip [Contributor] | Sheth, Jagdish N [Series Editor].

Series: Legends in Marketing - George S. Day ; Vol. 1-7Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Sage Publications Ltd. 2016Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.80092 WEB.

Strategic management - Vol. 5

by Schoemaker, Paul J. H [Editor] | Fahey, Liam [Contributor] | Rajan Varadarajan [Contributor] | Sheth, Jagdish N [Series Editor].

Series: Legends in Marketing : George S. Day ; Vol. 1-7Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Sage Publications Ltd. 2016Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.80092 SCH.

Innovation and growth - Vol. 6

by Tellis, Gerard J [Editor] | Moorman, Christine [Contributor] | Sawhney, Mohanbir [Contributor] | Sheth, Jagdish N [Series Editor].

Series: Legends in Marketing : George S. Day ; Vol. 1-7Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Sage Publications Ltd. 2016Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.80092 TEL.

Marketing in the firm and society - Vol. 7

by Reibstein, David J [Editor] | Malcolm, Robert [Contributor] | Sheth, Jagdish N [Series Editor] | Wilkie, William L [Contributor] | Zeithaml, Valarie [Contributor].

Series: Legends in Marketing : George S. Day ; Vol. 1-7Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Sage Publications Ltd. 2016Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.80092 REI.

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