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Strategic marketing and strategic management - Vol. 1

by Sundar Bharadwaj [Editor] | Clark, Terry [Contributor] | Houston, Mark B [Contributor] | Jagdish N. Sheth [Series Editor] | Kerin, Roger A [Contributor] | Morgan, Neil A [Contributor] | Parasuraman, A [Contributor] | Raji Srinivasan [Contributor] | Sridhar N. Ramaswami [Contributor].

Series: Legends in Strategic Marketing - Rajan Varadarajan ; Vol. 1-5Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London: Sage Publications Ltd., 2018Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.80092 SUN .

Strategic marketing and innovation - Vol. 2

by Hult, Tomas [Editor] | Calantone, Roger J [Contributor] | Kotler, Philip [Contributor] | Malhotra, Naresh K [Contributor] | Sheth, Jagdish N [Series Editor].

Series: Legends in Strategic Marketing - Rajan Varadarajan ; Vol. 1-5Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London: Sage Publications Ltd., 2018Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.80092 HUL.

Strategy and performance - Vol. 3

by Srihari Sridhar [Editor] | Grewal, Rajdeep [Contributor] | Han, Kyuhong [Contributor] | Kumar, V [Contributor] | Mallapragada, Girish [Contributor] | Mittal, Vikas [Contributor] | Petersen, J. Andrew [Contributor] | Sheth, Jagdish N [Series Editor].

Series: Legends in Strategic Marketing - Rajan Varadarajan ; Vol. 1-5Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London: Sage Publications Ltd., 2018Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.80092 SRI.

Inter-organizational cooperation and interactive marketing - Vol. 4

by Cunningham, Peggy [Editor] | Alok Kumar [Contributor] | Day, George S [Contributor] | Moorman, Christine [Contributor] | Vanitha Swaminathan [Contributor] | Yadav, Manjit S [Contributor].

Series: Legends in Strategic Marketing - Rajan Varadarajan ; Vol. 1-5Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London: Sage Publications Ltd., 2018Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.80092 CUN.

Environmental sustainability, innovations for emerging markets and marketing in emerging markets - Vol. 5

by Sinha, Mona [Editor] | Agarwal, Richa [Contributor] | Dash, Satyabhusan [Contributor] | Hunt, Shelby D [Contributor] | Katsikeas, Constantine S [Contributor] | Morgan, Neil A [Contributor] | Peterson, Mark [Contributor] | Sheth, Jagdish N [Series Editor] | Sheth, Jagdish N SED).

Series: Legends in Strategic Marketing - Rajan Varadarajan ; Vol. 1-5Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London: Sage Publications Ltd., 2018Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.80092 SIN.

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