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Traditional decision-oriented approaches : attitude, information-processing, and features-perceptions-affect models - Vol. 1

by Huber, Joel [Editor] | Alpert, Mark I [Contributor] | Jagdish N. Sheth [Series Editor] | Kahn, Barbara E [Contributor] | Kellaris, James J [Contributor].

Series: Legends in consumer behaviour - Morris B. Holbrook ; Vol. 1-15Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London: Sage Publications Ltd., 2015Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.8342 HUB.

"Radical" experiential views : the consumption experience and customer value - Vol. 2

by Hirschman, Elizabeth C [Editor] | Gallarza, Martina G [Contributor] | Jagdish N. Sheth [Series Editor] | Sanchez-Fernandez, Raquel [Contributor] | Schmitt, Bernd H [Contributor].

Series: Legends in consumer behaviour - Morris B. Holbrook ; Vol. 1-15Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London: Sage Publications Ltd., 2015Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.8342 HIR.

Emotions - Vol. 3

by Gardner, Meryl P [Editor] | Havlena, William J [Contributor] | Jagdish N. Sheth [Series Editor] | Onley, T. J [Contributor] | Rajeev, Batra [Contributor].

Series: Legends in consumer behaviour - Morris B. Holbrook ; Vol. 1-15Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London: Sage Publications Ltd., 2015Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.8342 GAR.

Esthetics and tastes, part I : art and entertainment - Vol. 4

by Kerrigan, Finola [Editor] | Basuroy, Suman [Contributor] | Bloch, Peter H [Contributor] | Gleiberman, Aaron [Contributor] | Jagdish N. Sheth [Series Editor] | Weinberg, Charles B [Contributor].

Series: Legends in consumer behaviour - Morris B. Holbrook ; Vol. 1-15Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London: Sage Publications Ltd., 2015Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.8342 KER.

Esthetics and tastes, part II : effects of personality, class, and expertise - Vol. 5

by Addis, Michela [Editor] | Brownile, Douglas [Contributor] | Gridley, Mark C [Contributor] | Jagdish N. Sheth [Series Editor] | Lacher, Kathleen T [Contributor].

Series: Legends in consumer behaviour - Morris B. Holbrook ; Vol. 1-15Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London: Sage Publications Ltd., 2015Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.8342 ADD.

Nostalgia and age-related preferences - Vol. 6

by Schindler, Robert M [Editor] | Holak, Susan L [Contributor] | Jagdish N. Sheth [Series Editor] | Maclaran, Pauline [Contributor] | Schroeder, Jonathan E [Contributor].

Series: Legends in consumer behaviour - Morris B. Holbrook ; Vol. 1-15Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London: Sage Publications Ltd., 2015Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.8342 SCH.

Quantitative methods : MDS, MDA, CCA, and beyond - Vol. 7

by Moore, William L [Editor] | Hoffman, Donna L [Contributor] | Jagdish N. Sheth [Series Editor] | Lehmann, Donald R [Contributor] | Winer, Russel S [Contributor].

Series: Legends in consumer behaviour - Morris B. Holbrook ; Vol. 1-15Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London: Sage Publications Ltd., 2015Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.8342 MOO.

Qualitative methods, part I : interpretive approaches - Vol. 8

by O'Shaughnessy, John [Editor] | Brown, Stephen [Contributor] | Deighton, John [Contributor] | Jagdish N. Sheth [Series Editor] | Mick, David Glen [Contributor].

Series: Legends in consumer behaviour - Morris B. Holbrook ; Vol. 1-15Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London: Sage Publications Ltd., 2015Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.8342 OSH.

Qualitative methods, part II : symbolic consumer behavior or consumption symbolism - Vol. 9

by Bradshaw, Alan [Editor] | Caldwell, Marylouise [Contributor] | Jagdish N. Sheth [Series Editor] | Schouten, John W [Contributor] | Thompson, Craig J [Contributor].

Series: Legends in consumer behaviour - Morris B. Holbrook ; Vol. 1-15Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London: Sage Publications Ltd., 2015Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.8342 BRA.

Qualitative methods, part III : subjective personal introspection - Vol. 10

by Gould, Stephen J [Editor] | Belk, Russell [Contributor] | Jagdish N. Sheth [Series Editor] | Wohlfeil, Markus [Contributor] | Woodside, Arch G [Contributor].

Series: Legends in consumer behaviour - Morris B. Holbrook ; Vol. 1-15Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London: Sage Publications Ltd., 2015Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.8342 GOU.

Marketing applications : branding, communications, and strategy - Vol. 11

by Berthon, Pierre [Editor] | Chaudhuri, Arjun [Contributor] | Jagdish N. Sheth [Series Editor] | Johar, Gita V [Contributor] | Rothenberg, Randall [Contributor].

Series: Legends in consumer behaviour - Morris B. Holbrook ; Vol. 1-15Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London: Sage Publications Ltd., 2015Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.8342 BER.

Macromarketing applications, part I : ethical concerns, social issues, and animal companions - Vol. 12

by Shultz, Clifford J [Editor] | Jagdish N. Sheth [Series Editor] | Laczniak, Gene R [Contributor] | Smith, N. Craig [Contributor] | Stephens, Debra L [Contributor].

Series: Legends in consumer behaviour - Morris B. Holbrook ; Vol. 1-15Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London: Sage Publications Ltd., 2015Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.8342 SHU.

Macromarketing applications, part II : marketing versus consumer research - Vol. 13

by Hill, Paul Ronald [Editor] | Jagdish N. Sheth [Series Editor] | Kassarjian, Harold H [Contributor] | Monroe, Kent B [Contributor] | Sherry, John F [Contributor].

Series: Legends in consumer behaviour - Morris B. Holbrook ; Vol. 1-15Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London: Sage Publications Ltd., 2015Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.8342 HIL.

Inspirational applications, part I : marketing education - Vol. 14

by Rotfeld, Herbert Jack [Editor] | Hulbert, James M [Contributor] | Jagdish N. Sheth [Series Editor] | Kover, Arthur J [Contributor] | Stinerock, Robert N [Contributor].

Series: Legends in consumer behaviour - Morris B. Holbrook ; Vol. 1-15Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London: Sage Publications Ltd., 2015Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.8342 ROT.

Inspirational applications, part II : scholarship and creativity - Vol. 15

by Wilkie, William L [Editor] | Harris, Phil [Contributor] | Jagdish N. Sheth [Series Editor] | Levy, Sidney J [Contributor] | Wansink, Brian [Contributor].

Series: Legends in consumer behaviour - Morris B. Holbrook ; Vol. 1-15Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London: Sage Publications Ltd., 2015Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.8342 WIL.

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