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Multidimensional scaling and positioning - Vol.1

by DeSarbo, Wayne S [Editor] | Rao, Vithala R [Contributor] | Wedel, Michel [Contributor] | Sheth, Jagdish N [Series Editor].

Series: Legends in marketing : Paul E. Green ; Vol. 1Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi: SAGE Publications India Pvt. Ltd., 2017Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.80092 DES.

Clustering and segmentation - Vol. 2

by Wind, Yoram Jerry [Editor] | Jain, Arun K [Editor] | Moskowitz, Howard R [Contributor] | Arabie, Phipps [Contributor] | Carmone, Frank J [Contributor] | Sheth, Jagdish N [Series Editor].

Series: Legends in marketing : Paul E. Green ; Vol. 2Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi: SAGE Publications India Pvt. Ltd., 2017Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.80092 WIN.

Conjoint analysis : the pioneering years - Vol. 3

by Seenu Srinivasan, V [Editor] | Hauser, John R [Contributor] | Rao, Vithala R [Contributor] | Sheth, Jagdish N [Series Editor].

Series: Legends in marketing : Paul E. Green ; Vol. 3Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi: SAGE Publications India Pvt. Ltd., 2017Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.80092 SEE.

Conjoint analysis : advanced methods - Vol. 4

by Krieger, Abba M [Editor] | Bradlow, Eric T [Editor] | Meyer, Robert J [Contributor] | Rao, Vithala R [Contributor] | Steckel, Joel H [Contributor] | Toubia, Olivier [Contributor] | Sheth, Jagdish N [Series Editor].

Series: Legends in marketing : Paul E. Green ; Vol. 4Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi: SAGE Publications India Pvt. Ltd., 2017Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.80092 KRI.

Conjoint Analysis : Applications - Vol. 5

by Rao, Vithala R [Editor] | Hauser, John R [Contributor] | Ding, Min [Contributor] | Moskowitz, Howard R [Contributor] | Sheth, Jagdish N [Series Editor].

Series: Legends in marketing : Paul E. Green ; Vol. 5Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi: SAGE Publications India Pvt. Ltd., 2017Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.80092 RAO.

Marketing research - Vol. 6

by Huber, Joel [Editor] | Malhotra, Naresh K [Contributor] | Sheth, Jagdish N [Series Editor].

Series: Legends in marketing : Paul E. Green ; Vol. 6Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi: SAGE Publications India Pvt. Ltd., 2017Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.80092 HUB.

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