Results
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Retailing : market and firm level - Vol. 1 by Kopalle, Praveen [Editor] | Dant, Rajiv P [Contributor] | Donthu, Naveen [Contributor] | Gleiberman, Aaron [Contributor] | Pereira, Arun [Contributor] | Sheth, Jagdish N [Series Editor]. Series: Legends in marketing : V. Kumar ; Vol. 1Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi: SAGE Publications India Pvt. Ltd., 2012Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.80092 KOP.
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Retailing : store and customer level - Vol. 2 by Levy, Michael [Editor] | Grewal, Dhruv [Contributor] | Karande, Kiran [Contributor] | Roggeveen, Anne L [Contributor] | Sheth, Jagdish N [Series Editor]. Series: Legends in marketing : V. Kumar ; Vol. 2Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi: SAGE Publications India Pvt. Ltd., 2012Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.80092 LEV.
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International marketing - Vol. 3 by Bello, Daniel C [Editor] | Gencturk, Esra [Contributor] | Griffith, David A [Contributor] | Hewett, Kelly [Contributor] | Sheth, Jagdish N [Series Editor]. Series: Legends in marketing : V. Kumar ; Vol. 3Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi: SAGE Publications India Pvt. Ltd., 2012Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.80092 BEL.
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Forecasting in marketing - Vol. 4 by Peters, Kay [Editor] | Brodie, Roderick J [Contributor] | Heath, Timothy B [Contributor] | Raman, Kalyan [Contributor] | Sheth, Jagdish N [Series Editor]. Series: Legends in marketing : V. Kumar ; Vol. 4Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi: SAGE Publications India Pvt. Ltd., 2012Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.80092 PET.
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Marketing research : applications - Vol. 5 by Leone, Robert P [Editor] | Bohling, Timothy [Contributor] | Reinartz, Werner [Contributor] | Sriram, S [Contributor] | Sheth, Jagdish N [Series Editor]. Series: Legends in marketing : V. Kumar ; Vol. 5Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi: SAGE Publications India Pvt. Ltd., 2012Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.80092 LEO.
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Marketing research : new methodology - Vol. 6 by Petersen, J. Andrew [Editor] | George, Morris [Contributor] | Mason, Charlotte H [Contributor] | Verhoef, Peter C [Contributor] | Sheth, Jagdish N [Series Editor]. Series: Legends in marketing : V. Kumar ; Vol. 6Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi: SAGE Publications India Pvt. Ltd., 2012Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.80092 PET.
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Marketing strategy : firm - Vol. 7 by Raji Srinivasan [Editor] | Shankar Ganesan [Contributor] | Krasnikov, Alexander [Contributor] | Girish Ramani [Contributor] | Sheth, Jagdish N [Series Editor]. Series: Legends in marketing : V. Kumar ; Vol. 7Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi: SAGE Publications India Pvt. Ltd., 2012Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.80092 RAJ.
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Marketing strategy : customer - Vol. 8 by Rajkumar Venkatesan [Editor] | Bello, Daniel | Satish Jayachandran [Contributor] | Luo, Anita [Contributor] | Pancras, Joseph [Contributor] | Sheth, Jagadish N [Series Editor]. Series: Legends in marketing : V. Kumar ; Vol. 8Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi: SAGE Publications India Pvt. Ltd., 2012Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.80092 RAJ.
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Business-to-business - Vol. 9 by Grewal, Rajdeep [Editor] | Hada, Mahima [Contributor] | Johnson, Jean L [Contributor] | Ross, William T [Contributor] | Sheth, Jagdish N [Series Editor]. Series: Legends in marketing : V. Kumar ; Vol. 9Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi: SAGE Publications India Pvt. Ltd., 2012Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.80092 GRE.
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Customer relationship management - Vol. 10 by Shah, Denish [Editor] | Aksoy, Lerzan [Contributor] | Holm, Morten [Contributor] | Keiningham, Timothy [Contributor] | Sheth, Jagdish N [Series Editor]. Series: Legends in marketing : V. Kumar ; Vol. 10Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi: SAGE Publications India Pvt. Ltd., 2012Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.80092 SHA.
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