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Consumer behavior : concepts and applications

by Loudon, David L | Bitta, Albert J. Della.

Series: McGraw-Hill Series in MarketingEdition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Chennai: McGraw Hill Education India Pvt. Ltd., 2017Availability: Items available for loan: Presidency University Library (2) . Not available: Checked out (1). Location(s): Management Call number: 658.834 LOU.

Logistical management : the integrated supply chain process

by Bowersox, Donald J | Closs, David J.

Series: McGraw Hill Series in MarketingMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: Chennai: McGraw Hill Education India Pvt. Ltd., 2017Availability: Items available for loan: Presidency University Library (6) . Items available for reference: Presidency University Library Access Restricted (4) . Location(s): Management Call number: 658.7 BOW.

Product planning and management : designing and delivering value

by Moore, William L | Pessemier, Edgar A.

Series: McGraw-Hill Series in MarketingMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi: McGraw Hill Education (India) Private Limited, 2015Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.5 MOO.

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