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Brainfluence : 100 ways to persuade and convince consumers with neuromarketing

by Dooley, Roger.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Jersy: John Wiley & sons, Inc., 2012Availability: Items available for loan: Presidency University Library (5) . Location(s): Humanities Call number: 658.80019 DOO.

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Advertising effect : how to change behaviour

by Ferrier, Adam | Fleming, Jennifer.

Material type: Text Text Publication details: Oxford: Oxford University Press, 2019Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.8342 FER.

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