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		Strategic brand management : building, measuring, and managing brand equity by Keller, Kevin Lan \| Vanitha Swaminathan \| Parameswaran, Ambi M. G \| Jacob, Isaac C. Edition: 5th ed.Material type: Text; Format: print ; Literary form: Not fiction Publication details: Noida: Pearson India Education Services, 2022Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.827 KEL. Place hold Log in to add tags Add to cart (remove)
		No cover image available No cover image available Brand perception and its impact on the performance of selected private universities in Bangalore by Masood, Arshiya \| Ranganathan, Senthil Kumar [CON]. Material type: Text; Format: print ; Literary form: Not fiction Language: en Publication details: Bengaluru : Presidency University, 2024Online access: Click here to access online Availability: Items available for reference: Presidency University Library Hardcopy - Reference only (1) . Location(s): Call number: 658 MAS. Log in to add tags Add to cart (remove)

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