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Strategic brand management : building, measuring, and managing brand equity

by Keller, Kevin Lane | Parameswaran, Ambi M. G | Jacob, Issac.

Edition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Noida: Pearson India Education Services, 2019Availability: Items available for loan: Presidency University Library (9) . Not available: Checked out (1). Location(s): Management Call number: 658.827 KEL.

Product and brand management : text and cases

by Mathur, UC.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi: Excel Books, 2015Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.827 MAT.

Product management

by Chunawalla, S. A.

Edition: 9th ed., rev.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Mumbai: Himalaya Publishing House, 2014Availability: Items available for loan: Presidency University Library (2) . Location(s): Management Call number: 658.56 CHU.

Strategic brand management : building, measuring, and managing brand equity

by Keller, Kevin Lan | Vanitha Swaminathan | Parameswaran, Ambi M. G | Jacob, Isaac C.

Edition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Noida: Pearson India Education Services, 2022Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.827 KEL.

Contemporary brand management

by Johansson, Johny K | Carlson, Kurt A.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London: Sage Publications Ltd., 2015Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.827 JOH.

Brands and branding

by Brown, Stephen.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London: Sage Publications Ltd., 2016Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.827 BRO.

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