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Customer relationship management : concepts and applications

by Kumar, Alok | Chhabi, Sinha | Sharma, Rakesh.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi: Biztantra, 2018; New Delhi: Dreamtech Press, 2018Availability: Items available for loan: Presidency University Library (9) . Not available: Checked out (1). Location(s): Management Call number: 658.812 KUM.

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Marketing : an introduction

by Armstrong, Gary | Kotler, Philip | Opresnik, Marc Oliver.

Edition: 13th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Noida: Pearson India Education Services, 2022Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.802 ARM.

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