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Advertising management

by Batra, Rajeev | Aaker, David A | Myers, John G.

Edition: 5th ed.Material type: Text Text Publication details: Noida: Pearson India Education Services Pvt. Ltd., 2022Availability: Items available for loan: Presidency University Library (7) . Location(s): Management Call number: 659.1 BAT.

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Marketing channel management : a customer-centric approach

by Pingali Venugopal.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi: Sage Response, 2012Availability: Items available for loan: Presidency University Library (5) . Location(s): Management Call number: 658.84 PIN.

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Advertising management

by Batra, Rajeev | Aaker, David A | Myers, John G | Swaminathan , Freda.

Edition: 5th ed.Material type: Text Text Publication details: New Delhi: Pearson, 2023Availability: Items available for loan: Presidency University Library (2) . Location(s): Management Call number: 659.1 BAT.

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