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Advertising and integrated marketing communications

by Shah, Kruti.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi: McGraw Hill Education India Pvt. Ltd., 2015Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 659.1 SHA.

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Marketing of high-technology products and innovations

by Mohr, Jakki | Sengupta, Sanjit | Slater, Stanley.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Noida: Pearson India Education Services, 2015Availability: Items available for loan: Presidency University Library (2) . Location(s): Call number: 658.4063 MOH.

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PROMO : a south-Asian perspective

by O'Guinn, Thomas C | Allen, Chris T | Semenik, Richard J | Banarjee, Mohua.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi: Cengage Learning India Pvt. Ltd., 2017Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.802 OGU.

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