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Global marketing : a decision-oriented approach

by Hollensen, Svend | Banerjee, Madhumita.

Edition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Noida: Pearson India Education Services, 2010Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.84 HOL.

Marketing strategies in retail sector

by Misra, Rabi N [Editor].

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi: Discovery Publishing House Pvt. Ltd., 2013Availability: Items available for loan: Presidency University Library (2) . Location(s): Management Call number: 658.870954 MIS.

International marketing

by Cateora, Philip R | Gily, Mary C | Graham, John L.

Edition: 15th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi: McGraw Hill Education India Pvt. Ltd., 2015Availability: Items available for loan: Presidency University Library (6) . Location(s): Management Call number: 658.848 CAT.

Marketing

by Etzel, Michael J | Walker, Bruce J | Stanton, William J | Pandit, Ajay.

Edition: 14th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Chennai: McGraw Hill Education India Pvt. Ltd., 2019Availability: Items available for loan: Presidency University Library (9) . Location(s): Management Call number: 658.802 ETZ.

Strategic marketing for non-profit organizations

by Andreasen, Alan R | Kotler, Philip R.

Edition: 7th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Noida: Pearson India Education Services, 2015Availability: Items available for loan: Presidency University Library (2) . Location(s): Management Call number: 658.802 AND.

Strategic marketing for nonprofit organizations

by Andreasen, Alan R | Kotler, Philip | Sharma, Dheeraj [Adapter].

Edition: 7th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Noida: Pearson India Education Services, 2019Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.802 AND.

Strategic marketing : assessing and formulating strategy - Vol. 3

by Kumar, V [Editor] | Farris, Paul W [Contributor] | Sheth, Jagdish N [Series Editor] | Venkatesh Shankar [Contributor] | Wensley, Robin [Contributor].

Series: Legends in Marketing : George S. Day ; Vol. 1-7Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Sage Publications Ltd. 2016Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.80092 KUM.

International marketing

by Cateora, Philip R | Gily, Mary C | Graham, John L.

Edition: 18th ed.Material type: Text Text Publication details: Chennai : Mcgrawhill, 2020Availability: Items available for loan: Presidency University Library (2) . Location(s): Management Call number: 658.848 CAT.

Customer service : skills for success

by Lucas, Robert W.

Edition: 5th ed.Material type: Text Text; Format: print Publication details: New Y : McGraw-Hill, 2009Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.812 LUC.

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