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Public relations writing : the essentials of style and format

by Bivins, Thomas H.

Edition: 6th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi: McGraw Hill Education India Pvt. Ltd., 2012Availability: Items available for loan: Presidency University Library (3) . Location(s): Management Call number: 659.2 BIV.

Personal branding for dummies

by Chritton, Susan.

Material type: Text Text Publication details: New Delhi: Wiley India Pvt. Ltd., 2013Availability: Items available for loan: Presidency University Library (1) . Not available: Checked out (1). Location(s): Management Call number: 650.1 CHR.

Journalism : a very short introduction

by Hargreaves, Ian.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York: Oxford University Press, 2005Availability: Items available for loan: Presidency University Library (2) . Location(s): Media Studies and Journalism Call number: 070.4 HAR.

Your call is (not that) important to us : customer service and what it reveals about our world and our lives / Emily Yellin.

by Yellin, Emily, 1961-.

Edition: 1st Free Press trade pbk. ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : Free Press, 2010Availability: Items available for loan: Presidency University Library (1) . Location(s): Call number: 658.8/12.

Art and craft of PR : creating the mindset and skills to succeed in public relations today

by Stahl, Sandra.

Material type: Text Text Publication details: New Delhi: Sage publications India Pvt. Ltd., 2018Availability: Items available for loan: Presidency University Library (2) . Location(s): Management Call number: 659.2 STA.

Public relations in India : new tasks and responsibilities

by Vilanilam, J. V.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi: Sage publications India Pvt. Ltd, 2011Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 659.20954 VIL.

Public relations theory

by Travis, Eryn | Lordan, Edward J.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London: Sage Publications Ltd., 2021Availability: Items available for loan: Presidency University Library (1) . Location(s): Media Studies and Journalism Call number: 659.201 TRA.

Understanding public relations : theory, culture and society

by Edwards, Lee.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London: Sage Publications Ltd., 2018Availability: Items available for loan: Presidency University Library (1) . Location(s): Law Call number: 346.048 EDW.

Corporate reputation decoded : building, managing and strategising for corporate excellence

by Kaul, Asha | Desai, Avani.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi: Sage Publications India Pvt. Ltd., 2014Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 659.2 KAU.

Sage handbook of international corporate and public affairs

by Harris, Phil [Editor] | Fleisher, Craig S [Editor].

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Sage Publications Ltd. 2017Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 659.2 HAR.

Public relations campaigns : an integrated approach

by Luttrell, Regina | Capizzo, Luke W.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London: SAGE Publications, Inc, 2022Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 659.2 LUT.

PR agency handbook

by Luttrell, Regina | Capizzo, Luke W.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London: SAGE Publications, Inc, 2019Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 659.2 LUT.

Cases in public relations strategy

by St. John III, Burton [] | Pritchard, Robert S [] | Martinelli, Diana Knott [] | Spaulding, Cylor [Editor].

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Thousand Oaks, California: SAGE Publications, Inc, 2019Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 659.2 STJ.

Introduction to strategic public relations : digital, global, and socially responsible communication

by Page, Janis Teruggi | Parnell, Lawrence J.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Thousand Oaks, California: SAGE Publications, Inc, 2019Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 659.2 PAG.

Encyclopedia of public relations - Vol. 1-2

by Heath, Robert L [Editor].

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Thousand Oaks, California: SAGE Publications, Inc, 2013Availability: Items available for loan: Presidency University Library (2) . Location(s): Management Call number: 659.203 HEA.

Advertising and public relations research

by Donald W. Jugenheimer | Jerry Hudson | Larry D. Kelley | Samuel Bradley.

Edition: 2nd ed.Material type: Text Text Publication details: New york: ; Taylor & Francis Group, ; 2014Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 659.072 JUG.

Cases in public relations management : the rise of social media and activism

by Swann, Patricia.

Edition: 3rd ed.Material type: Text Text Publication details: New York: Routledge, Taylor & Francis Group, 2020Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 659.2 SWA.

Strategic public relations leadership

by Willis, Paul | Gregory, Anne.

Material type: Text Text Publication details: New Delhi : Taylor & Francis Group., 2018Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 659.2 WIL.

Qualitative research methods in public relations and marketing communications

by Daymon, Christine | Holloway, Immy.

Edition: 2nd ed.Material type: Text Text Publication details: New Delhi : CRC Press., 2023Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 659.2072 DAY.

Excellence in public relations and communication management

by Grunig, James E [Editor] | Dozier, David M [Editor] | Ehling, William P [Editor] | Grunig, Larissa A [Editor] | Repper, Fred C [Editor] | White, Jon [Editor].

Series: Communication Textbook SeriesMaterial type: Text Text Publication details: New Delhi: Routledge Taylor and Francis Group, 2008Availability: Items available for loan: Presidency University Library (2) . Location(s): Management Call number: 659.2 GRU.

Success metrics : a multidimensional framework for measuring organizational success

by Klubeck, Martin.

Material type: Text Text Publication details: New York : Apress, 2017Availability: Items available for loan: Presidency University Library (2) . Location(s): Management Call number: 650.1 KLU.

Customer relationship management

by Peelen, Ed.

Material type: Text Text Publication details: London Pearson India Education Services Pvt. Ltd 2022Availability: Items available for loan: Presidency University Library (2) . Location(s): Management Call number: 658.812 PEE.

Strategic planning for public relations

by Smith, Ronald D.

Edition: 6th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York: Routledge Taylor & Francis Group, 2021Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number:  658.8 SMI.

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