000 00487nam a2200181Ia 4500
008 221011s9999 xx 000 0 und d
020 _a9781451686586
040 _aPUL
082 _a658.8342 JON
100 _aJonah, Berger
245 0 _aContagious :
_bwhy things catch on
260 _aNew York:
_bSimon & Schuster Paperbacks,
_c2013.
300 _aviii, 244 p.
650 _aConsumer behavior
650 _aNew products
650 _aPopularity - economic aspects
942 _cBK
999 _c12138
_d12138