000 00595nam a2200217Ia 4500
008 221011s9999 xx 000 0 und d
020 _a9789332536623
040 _aPUL
082 _a658.81 MOH
100 _aMohr, Jakki
245 0 _aMarketing of high-technology products and innovations
250 _a3rd ed.
260 _aNoida:
_bPearson India Education Services,
_c2015.
300 _a542 p.
650 _aMarketing Management
650 _aMarketing innovations
650 _aMarketing communications
700 _aSengupta, Sanjit
700 _aSlater, Stanley
942 _cBK
999 _c16222
_d16222