000 | 00595nam a2200217Ia 4500 | ||
---|---|---|---|
008 | 221011s9999 xx 000 0 und d | ||
020 | _a9789332536623 | ||
040 | _aPUL | ||
082 | _a658.81 MOH | ||
100 | _aMohr, Jakki | ||
245 | 0 | _aMarketing of high-technology products and innovations | |
250 | _a3rd ed. | ||
260 |
_aNoida: _bPearson India Education Services, _c2015. |
||
300 | _a542 p. | ||
650 | _aMarketing Management | ||
650 | _aMarketing innovations | ||
650 | _aMarketing communications | ||
700 | _aSengupta, Sanjit | ||
700 | _aSlater, Stanley | ||
942 | _cBK | ||
999 |
_c16222 _d16222 |