| 000 | 00545nam a2200193Ia 4500 | ||
|---|---|---|---|
| 008 | 221011s9999 xx 000 0 und d | ||
| 020 | _a9789353883928 | ||
| 040 | _aPUL | ||
| 082 | _a659.1 RAM | ||
| 100 | _aRamesh Kumar, S. | ||
| 245 | 0 |
_aAdvertising, brands and consumer behaviour : _bthe Indian context |
|
| 260 |
_aNew Delhi: _bSage Publications India Pvt. Ltd., _c2020. |
||
| 300 | _axiv, 270 p. | ||
| 650 | _aSales promotion | ||
| 650 | _aAdvertising | ||
| 650 | _aConsumer behaviour | ||
| 700 | _aAnup Krishnamurthy | ||
| 942 | _cBK | ||
| 999 |
_c16234 _d16234 |
||