| 000 | 00532nam a2200193Ia 4500 | ||
|---|---|---|---|
| 008 | 230518s9999||||xx |||||||||||||| ||und|| | ||
| 020 | _a9788126544387 | ||
| 082 | _a658.8342 GEN | ||
| 100 | _aGenco, Stephen J. | ||
| 245 | 0 | _aNeuromarketing for dummies | |
| 260 |
_aNew Delhi: _bWiley India Pvt. Ltd., _c2014. |
||
| 300 | _axiv, 392 p. | ||
| 650 | _aConsumer behavior | ||
| 650 | _aMarketing--Psychological aspects | ||
| 650 | _aNeuromarketing | ||
| 700 | _aPohlmann, Andrew P. | ||
| 700 | _aSteidl, Peter | ||
| 942 | _cMBK | ||
| 999 |
_c16898 _d16898 |
||