| 000 | 00543nam a2200193Ia 4500 | ||
|---|---|---|---|
| 008 | 221011s9999 xx 000 0 und d | ||
| 020 | _a9780070147607 | ||
| 020 | _a0070147604 | ||
| 040 | _aPUL | ||
| 082 | _a659.111 MEN | ||
| 100 | _aMenon, Arpita | ||
| 245 | 0 |
_aMedia planning and buying : _bprinciples and practice in the Indian context |
|
| 260 |
_aChennai: _bMcGraw Hill Education India Pvt. Ltd., _c2019. |
||
| 300 | _axvi, 345 p. | ||
| 650 | _aAdvertising | ||
| 650 | _aMedia planning | ||
| 650 | _aMedia strategy | ||
| 942 | _cBK | ||
| 999 |
_c17211 _d17211 |
||