000 00511nam a2200205Ia 4500
008 221011s9999 xx 000 0 und d
020 _a9788131703823
040 _aPUL
082 _a659.1 JEF
100 _aJefkins, Frank
245 0 _aAdvertising
250 _a4th ed.
260 _aNoida:
_bPearson India Education Services,
_c2006.
300 _a416 p.
650 _aAdvertising
650 _aMarketing communication
650 _aAdvertising media
700 _aYadin, Daniel
_eEDI
942 _cBK
999 _c17437
_d17437