000			00690nam a2200229Ia 4500
008			230117s9999 xx 000 0 und d
020			_a9781412987240
040			_aPUL
082			_a659.1072 MOR
100			_aMorrison, Margaret A.
245		0	_aUsing qualitative research in advertising : _bstrategies, techniques, and applications
250			_a2nd ed.
260			_aNew Delhi: _bSage publications India Pvt. Ltd, _c2012.
300			_axv, 218 p.
650			_aAdvertising--Research
650			_aMarketing research--Methodology
650			_aQualitative research
700			_a Haley, Eric
700			_a Sheehan, Kim Bartel
700			_a Taylor, Ronald E.
942			_cBK
999			_c33478 _d33478