000 00677nam a2200217Ia 4500
008 230117s9999 xx 000 0 und d
020 _a9789352808236
082 _a658.834 PRI
100 _aPriester, Joseph R.
_eEDI
245 0 _aInvolvement and reference group influence - Vol. 2
260 _aNew Delhi:
_bSage Publications India Pvt. Ltd.,
_c2019.
300 _axxxiii, 300 p.
440 _aLegends in consumer behavior - C. Whan Park
_vVol. 1-5
650 _aConsumer products
650 _aConsumer response
650 _aInnovations
700 _a Kardes, Franck
_eCON
700 _a Sheth, Jagdish N.
_eSED
700 _a Zaichkowsky, Judy
_eCON
942 _cBK
999 _c33973
_d33973