| 000 | 00727nam a2200241Ia 4500 | ||
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| 008 | 230117s9999 xx 000 0 und d | ||
| 020 | _a9789352805952 | ||
| 040 | _aPUL | ||
| 082 | _a658.80092 HUL | ||
| 100 |
_aHult, Tomas _eEDI |
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| 245 | 0 | _aStrategic marketing and innovation - Vol. 2 | |
| 260 |
_aLondon: _bSage Publications Ltd., _c2018. |
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| 300 | _axxiv, 510 p. | ||
| 440 |
_aLegends in Strategic Marketing - Rajan Varadarajan _vVol. 1-5 |
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| 650 | _aInnovation | ||
| 650 | _aStrategic management | ||
| 650 | _aStrategic marketing | ||
| 700 |
_a Calantone, Roger J. _eCON |
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| 700 |
_a Kotler, Philip _eCON |
||
| 700 |
_a Malhotra, Naresh K. _eCON |
||
| 700 |
_a Sheth, Jagdish N _eSED |
||
| 942 | _cBK | ||
| 999 |
_c34257 _d34257 |
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