000 00769nam a2200253Ia 4500
008 230117s9999 xx 000 0 und d
020 _a9788132105183
040 _aPUL
082 _a658.80092 YAD
100 _aYadav, Manjith S.
_eEDI
245 0 _aPricing management and practice - Vol. 7
260 _aNew Delhi:
_bSAGE Publications India Pvt. Ltd.,
_c2011.
300 _axxvii, 381 p.
440 _aLegends in marketing : Kent B. Monroe
_vVol. 7
650 _a Marketing
650 _aConsumer behavior
650 _aMarketing - Management
650 _aMarketing strategy, Macromarketing
700 _aBolton, Ruth N.
_eCON
700 _aGuiltinan, Joseph P.
_eCON
700 _aSmith, Gerald
_eCON
700 _aSheth, Jagdish N.
_eSED
942 _cBK
999 _c34703
_d34703