| 000 | 00611nam a2200217Ia 4500 | ||
|---|---|---|---|
| 008 | 221011s9999 xx 000 0 und d | ||
| 020 | _a9781259026812 | ||
| 020 | _a1259026817 | ||
| 040 | _aPUL | ||
| 082 | _a658.8 ZEI | ||
| 100 | _aZeithaml, Valarie A. | ||
| 245 | 0 |
_aServices marketing : _bintegrating customer focus across the firm |
|
| 250 | _a6th ed. | ||
| 260 |
_aNew Delhi: _bMcGraw Hill Education (India) Private Limited, _c2016. |
||
| 300 | _axxxi, 711 p. | ||
| 650 | _aService marketing | ||
| 700 | _aBitner, Mary Jo | ||
| 700 | _aGremler, Dwayne D. | ||
| 700 | _aPandit, Ajay | ||
| 942 | _cBK | ||
| 999 |
_c3501 _d3501 |
||