000			00632nam a2200229Ia 4500
008			230731s9999||||xx |||||||||||||| ||und||
020			_a9781032192154
082			_a659.111 KEL
100			_aKelley, Larry D.
245		0	_aAdvertising media planning :
245		2	_ba brand management approach
250			_a5th ed.
260			_aNew York: _bRoutledge, Taylor & Francis Group, _c2023.
300			_aix, 301 p.
650			_aAdvertising media planning
650			_aBrand name products
650			_aMarketing
700			_aDobias, Lisa
700			_aKoranda, David E.
700			_aSheehan, Kim Bartel
942			_cMBK
999			_c39453 _d39453